Weekly United States Amazon intelligence: category movement, bestseller rank changes, Amazon's own discovery pages, search-shelf statistics, promotional activity.

Where the market moved most recently.

Our tracking currently covers 12,179,306 bestseller observations across 1 marketplaces. The clearest structural move right now is Home & Kitchen in United States, +0.8% with 814,218 listings added. Promotional pressure remains visible: 6,814 products in deal selections and 318 live lightning deals in the last two days. For sellers, the actionable layer is where these demand signals intersect with low Amazon share and manageable promotion pressure.

1 marketplace, one consistent method.

Across the 1 marketplace with bestseller tracking, that is 12,179,306 ASIN-category observations currently tracked.

Where catalogues grew and shrank most recently.

Category movement between the two most recent full marketplace scans.

United States: Home & Kitchen added 814,218 listings (+0.8%); Subjects added 802,515 listings (+0.8%). Amazon's own share of the Home & Kitchen shelf is 6.4% — the expansion is being driven by third-party sellers.

Where third-party sellers have room: demand is growing and Amazon's own presence is low.

Two lenses: scored opportunity signals where our data runs deepest, and fast-growing categories with low direct Amazon presence elsewhere.

United States

Whitespace: growing categories where Amazon sells under 20% of the shelf directly.

The fastest-rising products climbed hundreds of thousands of chart positions.

Rank rotation in the bestseller indexes is extreme at the tail. Moves of this size typically reflect products re-entering the index, heavy promotion or rapid review accumulation — exactly the cases where product-level history matters before drawing conclusions.

New entrants tell the more durable story. Products entering their category charts at the very top include: Apple EarPods Headphones with Lightning Connector, Wired Ear Buds for iPhone wi… (United States, entered at #1); Inspire Black Nitrile Disposable Gloves | 4.5 Nitrile Disposable Safety Medical… (United States, entered at #1); B0D6VJ61BZ (United States, entered at #1); Owala FreeSip Stainless Steel Water Bottle 24 oz Angel Food Cake (United States, entered at #1).

Amazon's own discovery pages show what buyers are gifting, wishing for and trying first.

The most-gifted, most-wished-for and new-release lists are Amazon's unfiltered view of intent. These are the products sitting at the top of those lists across the marketplaces we track.

United States · lists from 13 September 2026

Occer 12x25 Compact Binoculars for Adults and Kids | High Powered, Easy Focus, Large Eyepiece for Bird Watchi… Most gifted 3,104 ratings

Owala FreeSip Stainless Steel Water Bottle 24 oz Very, Very Dark Most wished for 2,587 ratings

Ring Battery Doorbell 2K (newest model) Retinal 2K with wide-angle video, up to 6x Enhanced Zoom, Two-Way Tal… New release 8,624 ratings

6,814 deal-board products and 318 live lightning deals in the last two days.

The deal board shows products priced meaningfully below their own recent average; the lightning table shows the observed deals with the highest stock-claimed rates, where promotion is producing real velocity.

United States deal board · 6,814 products observed, as of 13 September 2026

Zadin Severed Hand Prop, Halloween Fake Hand $259.99 · 7-day average $803.73 68% below its own 7-day average

OTC Hearing Aids for Seniors & Adults, Rechargeable Hearing Aids with Noise Cancelling & Clear Soun… $139.99 · 7-day average $467.57 70% below its own 7-day average

3366684 336-6684 Backup Camera Rearview Camera Fits for Caterpillar $109.89 · 7-day average $352.90 69% below its own 7-day average

The Complete Cartoons of the New Yorker $130.00 · 7-day average $361.34 64% below its own 7-day average

Tillman 601R612 6'X12' 14mil. 1 Panel Yellow Vinyl Curtain w/Grommets $225.99 · 7-day average $451.88 50% below its own 7-day average

Scalloped Area Rug Hand Tufted Wool Wavy Bordered (Blue Green Mix, 5x8 Ft) $100.00 · 7-day average $318.98 69% below its own 7-day average

Apiece Apart Women's Ami Slip Skirt, Cream, 10 $129.38 · 7-day average $342.12 62% below its own 7-day average

10" Blue Seeded Glass Farmhouse Black Pendant Light E26 Base UL Certified $89.99 · 7-day average $297.30 70% below its own 7-day average

United States lightning deals with the highest stock-claimed rates

Product	Deal price	Discount	Stock claimed
FUDONI Projector with WiFi & Bluetooth, Native 1080P Home Theater Projector	$76.48	15%	95%
HOSHANHO Cleaver Knife 7 Inch, Ultra Sharp Vegetable Meat Chopper Knife	$39.85	56%	82%
VieBeauti EyeLash Growth Serum for Longer Fuller Thicker Looking Lashes 3mL	$18.68	15%	75%
INIA Red Light Therapy Mask for Face, 850nm NIR, Red/Blue LED Light 4 Modes	$76.49	24%	69%
Santoku Knife 7 Inch, 67-Layer Damascus Steel Chef Knife with G10 Handle	$29.98	42%	68%
70mai A810 Lite 4K Dash Cam Front and Rear, 5GHz Wi-Fi 6 DashCam, Car Camera 4G LTE Remote Access, GPS Tracki…	$89.97	40%	56%
Shoe Washing Machine Bag Laundry Shoe Bag for Washer and Dryer Reusable 2pc Shoe Cleaning Bags for Sneakers 3…	$13.39	33%	40%
RUNSIDE Girls Lightweight Sneakers for Kids, Size 2 Big,White	$22.49	6%	30%
33,000ft Men's Waterproof Rain Jacket Packable Lightweight Hood Rain Shell	$39.94	15%	30%

Coupon usage and shelf pricing across the keyword shelves we track.

Coupon badges and average listed prices across the search placements we observe. Read average prices as shelf composition, not willingness to pay.

Most-covered search terms on these shelves: United States — amazon basics leak-proof dog, eos, pampers swaddlers diapers, 2025 topps resurgence football, pocket hose ballistic

One takeaway per marketplace, drawn from today's numbers.