Weekly United States Amazon intelligence: category movement, bestseller rank changes, Amazon's own discovery pages, search-shelf statistics, promotional activity.

Where the market moved most recently.

Our tracking currently covers 12,209,805 bestseller observations across 1 marketplaces. The clearest structural move right now is Home & Kitchen in United States, +1.7% with 1,801,507 listings added. Promotional pressure remains visible: 6,302 products in deal selections and 191 live lightning deals in the last two days. For sellers, the actionable layer is where these demand signals intersect with low Amazon share and manageable promotion pressure.

1 marketplace, one consistent method.

Across the 1 marketplace with bestseller tracking, that is 12,209,805 ASIN-category observations currently tracked.

Where catalogues grew and shrank most recently.

Category movement between the two most recent full marketplace scans.

United States: Home & Kitchen added 1,801,507 listings (+1.7%); Bedding added 744,747 listings (+4.1%). Amazon's own share of the Home & Kitchen shelf is 6.7% — the expansion is being driven by third-party sellers.

Where third-party sellers have room: demand is growing and Amazon's own presence is low.

Two lenses: scored opportunity signals where our data runs deepest, and fast-growing categories with low direct Amazon presence elsewhere.

United States

Whitespace: growing categories where Amazon sells under 20% of the shelf directly.

The fastest-rising products climbed hundreds of thousands of chart positions.

Rank rotation in the bestseller indexes is extreme at the tail. Moves of this size typically reflect products re-entering the index, heavy promotion or rapid review accumulation — exactly the cases where product-level history matters before drawing conclusions.

New entrants tell the more durable story. Products entering their category charts at the very top include: Homemory 12Pcs Flickering Flameless Candle Battery Operated, 200+Hours Fake Ele… (United States, entered at #1); TurboTax Home & Business Desktop Edition 2025, Federal & State Tax Return [Win1… (United States, entered at #1); B0FXX4D3S1 (United States, entered at #1); Roblox Digital Gift Card - 24,000 Robux [Includes Exclusive Virtual Item] [Digi… (United States, entered at #1).

Amazon's own discovery pages show what buyers are gifting, wishing for and trying first.

The most-gifted, most-wished-for and new-release lists are Amazon's unfiltered view of intent. These are the products sitting at the top of those lists across the marketplaces we track.

United States · lists from 1 November 2026

Amazon Fire HD 10 tablet, built for relaxation, 10.1" vibrant Full HD screen, octa-core processor, 4 GB RAM,… New release 6,538 ratings

6,302 deal-board products and 191 live lightning deals in the last two days.

The deal board shows products priced meaningfully below their own recent average; the lightning table shows the observed deals with the highest stock-claimed rates, where promotion is producing real velocity.

United States deal board · 6,302 products observed, as of 1 November 2026

Sheridan’s James River Campaign of 1865 through Central Virginia $184.49 · 7-day average $485.27 62% below its own 7-day average

In the Frame $156.05 · 7-day average $448.77 65% below its own 7-day average

Communication Systems: Analysis and Design $96.18 · 7-day average $310.29 69% below its own 7-day average

Oakley Kitchen Sink Backpack, New Dark Brush, One Size $89.99 · 7-day average $281.60 68% below its own 7-day average

Little Grey Rabbit's Story Book $104.28 · 7-day average $293.51 64% below its own 7-day average

Nike Sportswear Tech Fleece Women's Jumpsuit (Playful Pink/Black) Size Medium $81.26 · 7-day average $266.21 69% below its own 7-day average

Windows of Light: Using Quartz Crystals As Tools for Self-Transformation Paperback – September 1, 1… $151.06 · 7-day average $332.04 55% below its own 7-day average

Techoney Electric Towel Warmer Rack (Black, 0.19) $99.99 · 7-day average $271.43 63% below its own 7-day average

United States lightning deals with the highest stock-claimed rates

Product	Deal price	Discount	Stock claimed
HOSHANHO Bread Knife 8 inch, Ultra Sharp Japanese Serrated Bread Knife	$35.99	45%	89%
64GB Frameo 15.6" Digital Picture Frame Large WiFi Electronic Photo Frames	$109.98	21%	76%
64GB 15.6" Frameo Digital Picture Frame WiFi, Large Electronic Photo Frames	$99.97	23%	71%
HOSHANHO Boning Knife 7 Inch, Ultra Sharp Japanese Fillet Knife for Fish	$34.19	50%	64%
Women's Comfort Workout Sports Bra Low-Impact Activity Sleep Bras Pack of 3 XXL	$19.12	15%	20%
20ft Natural Jute Hallway Runner Rug Non Slip Washable, Rubber Backed Long Khaki Indoor Entryway Runner, Abso…	$84.99	15%	20%
4D Massage Chair Full Body Zero Gravity Recliner,55“ SL-Track Massage Chair	$1,598.99	6%	10%
20oz Tumbler Stainless Steel Tumbler Coffee Tumbler with Lid Black, 1P	$8.49	15%	10%

Coupon usage and shelf pricing across the keyword shelves we track.

Coupon badges and average listed prices across the search placements we observe. Read average prices as shelf composition, not willingness to pay.

Most-covered search terms on these shelves: United States — mcgor 10inch under cabinet lighting, 2 pack, amazon basics double-tipped cotton swabs for personal hygiene, ordele wireless lavalier microphone for iphone, foot doctor care, pocket hose ballistic

One takeaway per marketplace, drawn from today's numbers.